Hey, I'm Jessie.
I carry the visibility, so you get to stay fully in your calling. Here's the story of how I got here — and why I build content the way I do.
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I carry the visibility, so you get to stay fully in your calling. Here's the story of how I got here — and why I build content the way I do.
Start the Conversation
For six years, I ran Created with Heart... an online shop where I hand-painted Bibles and pressed faith-based tees. I shipped every order myself. Ran the Facebook group myself. Did customer service myself. And wrote every caption, every post, every piece of content myself too.
I actually loved that part. The content and the messaging always came easily to me. It was everything else stacked on top of it that didn't.
By the time I got pregnant with my daughter, I knew the shop couldn't keep going the way it was. So I closed it. And for a while, I just... stopped. I didn't touch content. I didn't think about branding or messaging. I let that whole part of me go quiet.
About a year later, I missed it. Not the shop itself, but the creative work underneath it... the strategy, the storytelling, figuring out how to say something so it actually landed with the right person. And I realized I'd built real skills doing all of that, the hard way, while running myself into the ground.
If those same skills could help another founder reach the people she's called to serve, without her having to burn out the way I did to get there... that felt like the most obvious next step I'd ever taken.
The name comes from Deuteronomy... God's promise to bring the Israelites to a land flowing with milk and honey. A promise made while they were still weary, still in the wilderness, still waiting.
That's the feeling I wanted this business to create. A founder who's called, who knows her direction, but who's worn out from carrying the marketing side of it alone. And through this partnership, that part of her business stops feeling like a weight she's dragging behind her and starts to feel like something that flows. Something that's actually working for her instead of against her.
I don't jump straight into a content calendar before I understand your business. I want to know your season, your capacity, what you're actually walking through right now... not just your offers and your goals on paper.
I have a background in social work, and some of that stuck with me... meeting someone where they actually are, listening for what's underneath what they're saying, before trying to help with anything. That's how I approach your content too.
Because before you hand your visibility to someone, you need to know they're actually going to listen... that what they create sounds like you said it, not like it came from a template built for someone else. That's what I try to be for every founder I work with. Someone who carries the visibility, so she gets to stay fully in her calling.
Or just haven't had the bandwidth to say it lately? Grab Something to Say... a simple content plan to help you get back to posting without the pressure to do it perfectly.